Best Pinterest Marketing for Small Businesses — Proven Strategy

13 min readSep 26, 2023

Pinterest marketing for small businesses is very important because it can help them to achieve a number of marketing goals, including increasing brand awareness, driving traffic to their website, generating leads, and increasing sales. If you are a small business owner, I encourage you to consider using Pinterest for marketing. It is a powerful tool that can help you to achieve your marketing goals.

What is Pinterest marketing?

Pinterest marketing is the process of using Pinterest to promote your business and products or services. Pinterest is a visual search engine and social media platform where users can discover and share ideas. Businesses can use Pinterest to create and share high-quality images and videos, which can then be discovered by users who are interested in the products or services that the business offers.

Why is Pinterest marketing important for small businesses?

Pinterest marketing for beginners is important because it can help them to achieve a number of marketing goals, including:

Increase brand awareness: Pinterest can help small businesses to increase brand awareness by exposing their products or services to a large audience of potential customers.
Drive traffic to their website: Pinterest can help small businesses to drive traffic to their website by linking their Pins to their website pages.
Generate leads: Pinterest can help small businesses to generate leads by including calls to action in their Pins, such as “Sign up for our newsletter” or “Download our free guide.”
Increase sales: Pinterest can help small businesses to increase sales by driving traffic to their website and generating leads.

Benefits of Using Pinterest Marketing for Small Businesses

There are a several of benefits to using Pinterest marketing for small businesses, including:

Pinterest is a visual platform: Pinterest users are looking for visually appealing content, so businesses can use Pinterest to share high-quality images and videos that will capture users’ attention.
Pinterest is a search engine: Pinterest users can search for keywords to find content that they are interested in, so businesses can optimize their Pins for relevant keywords to increase their chances of being found by users.
Pinterest is a social media platform: Pinterest users can follow other users and boards, so businesses can build relationships with potential customers and promote their products or services to a wider audience.

How to use Pinterest for marketing

To use Pinterest marketing tips for small businesses should:

Create a Pinterest business account. This will give them access to additional features, such as Pinterest analytics.
Set up their profile. This includes including a clear and concise bio, a high-quality profile image, and relevant keywords.
Create high-quality Pins. Pins should be visually appealing and relevant to the target audience. They should also include relevant keywords in the title, description, and image alt text.
Join relevant Pinterest groups and boards. This is a great way to get Pins seen by more people.
Promote their Pinterest account on their other social media channels. Include links to their Pinterest profile in their email signature and on their website.
Use Pinterest analytics to track their progress. See what Pins are performing well and adjust their strategy accordingly.

Pinterest marketing is an important tool for small businesses. By using Pinterest to share high-quality images and videos, businesses can increase brand awareness, drive traffic to their website, generate leads, and increase sales.

Set Specific Goals for Your Pinterest Marketing

One of the most important steps in developing a successful marketing strategy for Pinterest is to set specific goals. What do you want to achieve with Pinterest? Do you want to drive traffic to your website? Increase brand awareness? Generate leads? Once you know your goals, you can tailor your Pinterest strategy accordingly.

Here are some tips for setting specific goals for your Pinterest marketing:

Make sure your goals are SMART. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of setting a goal to “increase brand awareness,” set a goal to “increase Pinterest followers by 10% in the next month.”
Focus on your target audience. What are their needs and wants? What kind of content are they interested in? Once you know what your target audience is looking for, you can create Pinterest Pins that are relevant and engaging.
Align your Pinterest goals with your overall marketing goals. Are you trying to launch a new product? Increase sales? Promote a special event? Make sure your Pinterest goals are aligned with your overall marketing goals so that you can achieve your desired results.

Here are some examples of specific goals for Pinterest marketing:

Drive 10,000 visitors to your website from Pinterest in the next quarter.
Increase Pinterest followers by 25% in the next six months.
Generate 100 leads from Pinterest in the next month.
Increase brand awareness by reaching 1 million people with Pinterest Pins in the next year.

Once you have set specific goals for your Pinterest marketing, you can start to develop a strategy to achieve them. This may involve creating high-quality Pins, joining relevant Pinterest groups and boards, and promoting your Pinterest account on your other social media channels.

Why Setting Specific Goals is Important for Small Businesses

Setting specific goals is especially important for small businesses. Small businesses often have limited resources, so it is important to make sure that their marketing efforts are focused and effective. By setting specific goals for Pinterest marketing, small businesses can track their progress and ensure that they are on track to achieve their overall marketing goals.

Setting specific goals is the first step in developing a successful Pinterest marketing strategy for small business. By taking the time to set SMART goals that are aligned with your overall marketing goals, you can ensure that your Pinterest marketing efforts are effective and help you to achieve your desired results.

Optimize Your Pinterest Profile

Your Pinterest profile is the first thing that potential customers will see, so it is important to make a good impression. By optimizing your profile, you can increase your chances of being found by users who are interested in your products or services.

Here are some tips for optimizing your Pinterest profile:

Use a high-quality profile image. Your profile image should be clear, well-lit, and relevant to your business.
Write a clear and concise profile bio. Your profile bio should tell users what your business does and why they should follow you. Be sure to include relevant keywords in your bio.
Use relevant keywords in your profile title and description. When users search for keywords on Pinterest, your profile may appear in the search results. Be sure to use relevant keywords in your profile title and description to increase your chances of being found by users.
Link to your website. Your Pinterest profile should include a link to your website. This will make it easy for users to learn more about your business and make purchases.

Here are some examples of how to use the keyword “Pinterest marketing for small businesses” in your Pinterest profile:

Profile title: [Your Business Name] — Pinterest Marketing for Small Businesses
Profile bio: [Your Business Name] is a leading provider of Pinterest marketing services for small businesses. We help small businesses to increase brand awareness, drive traffic to their website, and generate leads using Pinterest.
Profile description: Pinterest is a powerful marketing tool for small businesses. By optimizing your Pinterest profile and creating high-quality Pins, you can reach a large audience of potential customers and achieve your marketing goals.

Why Optimizing Your Pinterest Profile is Important for Small Businesses

Optimizing your Pinterest profile is especially important for small businesses. Small businesses often have limited resources, so it is important to make sure that their marketing efforts are focused and effective. By optimizing their Pinterest profile, small businesses can increase their chances of being found by users who are interested in their products or services.

Optimizing your Pinterest profile is a simple and effective way to improve your Pinterest marketing results. By following the tips above, you can create a profile that is informative, engaging, and relevant to your target audience.

Create High-Quality Pins

One of the most important aspects of successful Pinterest marketing is creating high-quality Pins. Your Pins should be visually appealing and relevant to your target audience. Be sure to use relevant keywords in your Pin titles and descriptions.

Here are some tips for creating high-quality Pins:

Use high-quality images and videos. Your Pins should be visually appealing and eye-catching. Use high-quality images and videos that are relevant to your target audience.
Write clear and concise titles and descriptions. Your Pin titles and descriptions should be clear, concise, and informative. Be sure to include relevant keywords in your titles and descriptions so that your Pins are more likely to be found by users who are interested in your products or services.
Use relevant hashtags. Hashtags are a great way to get your Pins seen by more people. When you use relevant hashtags in your Pins, your Pins will show up in the search results for those hashtags.
Make sure your Pins are easy to share. People are more likely to share Pins that are easy to read and understand. Use simple fonts and large text sizes. Make sure your Pins are also formatted in a way that is easy to read on mobile devices.

Here are some examples of how to use the keyword “Pinterest marketing for small businesses” in your Pin titles and descriptions:

Pin title: Pinterest marketing for creative businesses: A Step-by-Step Guide
Pin description: Pinterest is a powerful marketing tool for small businesses. Learn how to use Pinterest to increase brand awareness, drive traffic to your website, and generate leads.
Pin title: 10 Pinterest Marketing Tips for Small Businesses
Pin description: Looking for ways to improve your Pinterest marketing results? Check out these 10 tips for small businesses.

Why Creating High-Quality Pins is Important for Small Businesses

Creating high-quality Pins is especially important for small businesses. Small businesses often have limited resources, so it is important to make sure that their marketing efforts are focused and effective. By creating high-quality Pins that are relevant to their target audience, small businesses can increase their chances of being found by users and achieving their marketing goals.

Creating high-quality Pins is the key to successful Pinterest marketing. By following the tips above, you can create Pins that are visually appealing, informative, and relevant to your target audience.

Join Relevant Pinterest Groups and Boards

Joining relevant Pinterest groups and boards is a great way to get your Pins seen by more people. When you join a group or board, your Pins will be automatically shared with all of the members of that group or board. This can help you to reach a wider audience and promote your products or services to more potential customers.

Here are some tips for joining relevant Pinterest groups and boards:

Search for groups and boards that are related to your business and industry. You can use the Pinterest search bar to find groups and boards. Be sure to use relevant keywords in your search.
Join groups and boards with a large number of members. This will increase your chances of getting your Pins seen by more people.
Join groups and boards that are active and engaged. You can tell if a group or board is active by looking at the number of Pins that are shared on a daily basis.
Contribute to the groups and boards that you join. Repin Pins from other members and leave comments. This will help you to build relationships with other members and get your Pins seen more often.

Here are some examples of Pinterest groups and boards that are relevant to small businesses:

Pinterest Marketing for Small Businesses
Small Business Marketing Tips
Small Business Owners
Small Business Support
Small Business Resources

Why Joining Relevant Pinterest Groups and Boards is Important for Small Businesses

Joining relevant Pinterest groups and boards is especially important for small businesses. Small businesses often have limited resources, so it is important to make sure that their marketing efforts are focused and effective. By joining relevant Pinterest groups and boards, small businesses can reach a wider audience and promote their products or services to more potential customers.

Joining relevant Pinterest groups and boards is a great way to get your Pins seen by more people. By following the tips above, you can find groups and boards that are relevant to your business and industry, and contribute to the groups and boards that you join.

Promote Your Pinterest Account on Your Other Social Media Channels

One of the best ways to get more followers and engagement on Pinterest is to promote your account on your other social media channels. This is a simple and effective way to reach a wider audience and let people know that you have a presence on Pinterest.

Here are some tips for promoting your Pinterest account on your other social media channels:

Include links to your Pinterest profile in your email signature and on your website. This will make it easy for people to find your Pinterest account and follow you.
Share your Pins on your other social media channels. When you share your Pins on your other social media channels, be sure to include a relevant caption and a link to the Pin.
Run social media contests and giveaways. This is a great way to generate excitement and interest in your Pinterest account. You can offer prizes to people who follow you on Pinterest, share your Pins, or create their own Pins using your hashtags.
Collaborate with other users on Pinterest. You can collaborate with other users on Pinterest by doing things like sharing their Pins, co-hosting a group board, or creating a joint Pin. This is a great way to cross-promote your accounts and reach a new audience.

Here are some examples of how to promote your Pinterest account on your other social media channels:

Twitter: “Check out my latest Pin on Pinterest: [link to Pin]”
Facebook: “I’m sharing some new Pins on Pinterest today! Check them out here: [link to Pinterest profile]”
Instagram: “I’m loving this Pin on Pinterest! Check it out: [link to Pin]”
LinkedIn: “I’m sharing some great business tips on Pinterest! Follow me here: [link to Pinterest profile]”

Pinterest Marketing Strategy

Why Promoting Your Pinterest Account on Other Social Media Channels is Important for Small Businesses

Promoting your Pinterest account on other social media channels is especially important for small businesses. Small businesses often have limited resources, so it is important to make sure that their marketing efforts are focused and effective. By promoting their Pinterest account on other social media channels, small businesses can reach a wider audience and promote their products or services to more potential customers.

Promoting your Pinterest account on your other social media channels is a simple and effective way to get more followers and engagement on Pinterest. By following the tips above, you can promote your Pinterest account and reach a wider audience.

Use social media calendar for consistent results for your small businesses

Use Pinterest Analytics to Track Your Progress

Pinterest analytics is a powerful tool that can help you to track your progress and adjust your Pinterest marketing strategy accordingly. Pinterest analytics provides you with data on a variety of metrics, including:

Impressions: The number of times your Pins have been seen by users.
Saves: The number of times your Pins have been saved by users.
Clicks: The number of times users have clicked on your Pins.
Reach: The number of unique users who have seen your Pins.
Engagement rate: The percentage of users who interacted with your Pins.

You can use Pinterest analytics to track your progress over time and see what Pins are performing well. You can also use Pinterest analytics to identify areas where you can improve your Pinterest marketing strategy.

Here are some tips for using Pinterest analytics to track your progress and adjust your strategy accordingly:

Set specific goals for your Pinterest marketing. What do you want to achieve with Pinterest? Do you want to drive traffic to your website? Increase brand awareness? Generate leads? Once you know your goals, you can track your progress using Pinterest analytics to see how you are doing.
Identify your top-performing Pins. Pinterest analytics will show you which Pins are performing well in terms of impressions, saves, clicks, reach, and engagement rate. Once you know which Pins are performing well, you can create more Pins like them.
Experiment with different types of Pins. Pinterest analytics can also help you to experiment with different types of Pins to see what works best for your audience. For example, you can try creating different types of images, videos, and infographics.
Adjust your strategy accordingly. Once you have analyzed your Pinterest data, you can make adjustments to your strategy accordingly. For example, you may want to create more Pins on certain topics or use different hashtags.

Why Using Pinterest Analytics is Important for Small Businesses

Using Pinterest analytics is especially important for small businesses. Small businesses often have limited resources, so it is important to make sure that their marketing efforts are focused and effective. By using Pinterest analytics to track their progress and adjust their strategy accordingly, small businesses can ensure that they are getting the most out of their Pinterest marketing efforts.

Pinterest analytics is a powerful tool that can help you to track your progress and adjust your Pinterest marketing strategy accordingly. By following the tips above, you can use Pinterest analytics to improve your Pinterest marketing results and achieve your marketing goals.

End The End — Pinterest Marketing for Small Businesses

Pinterest marketing for small businesses is a powerful tool to reach a wider audience, promote their products or services, and achieve their marketing goals. By following the tips in this blog post, small businesses can create a successful Pinterest marketing strategy that will help them to grow their business.

Here is a recap of the key points:

Set specific goals for your Pinterest marketing. What do you want to achieve with Pinterest? Do you want to drive traffic to your website? Increase brand awareness? Generate leads? Once you know your goals, you can tailor your Pinterest strategy accordingly.
Optimize your Pinterest profile. Make sure your profile is complete and includes relevant keywords. Use a high-quality profile image and write a clear and concise profile bio.
Create high-quality Pins. Your Pins should be visually appealing and relevant to your target audience. Be sure to use relevant keywords in your Pin titles and descriptions.
Join relevant Pinterest groups and boards. This is a great way to get your Pins seen by more people.
Promote your Pinterest account on your other social media channels. Include links to your Pinterest profile in your email signature and on your website.
Use Pinterest analytics to track your progress. See what Pins are performing well and adjust your strategy accordingly.

By following these tips, you can create a successful Pinterest marketing strategy for your small business. Pinterest marketing can help you to reach a wider audience, promote your products or services, and achieve your marketing goals.