Social Media Content Calendar for Hotels [Step-by-Step Guide]

15 min readJul 31, 2023

Social media is a powerful tool for hotels to reach potential guests and build relationships with their existing guests. But there are so many different social media platforms out there, and so much content being shared everyday. It can be hard to know what to post and when to post it. That’s where a social media content calendar for hotels comes in.

A hotel social media content calendar is a tool that helps you plan your social media posts in advance. This can save you time and effort, and it can help you ensure that you’re posting the right content at the right time.

In this blog post, we’ll discuss how to create a social media content calendar for hotels. We’ll cover everything from setting goals and finding content ideas to scheduling your posts and tracking your results.

So whether you’re a beginner or a seasoned social media marketer, this blog post will help you create a social media content calendar for your hotel that will help you achieve your marketing goals.

Benefits of Using a Social Media Content Calendar for Hotels:

If you are looking to improve your hotel’s social media marketing, a social media content calendar for hotels is a great place to start. By following the tips in this article, you can create a content calendar that will help you reach your target audience and achieve your marketing goals.

Saves time and effort

A content calendar allows you to plan your social media posts in advance, so you don’t have to scramble to come up with ideas every day. This can save you time and effort, as well as help you make sure you’re posting high-quality content regularly.

Helps you achieve your goals

When you have a content calendar, you can track your hotel business progress towards your social media goals. This can help you see what’s working well and what needs to be improved. It can also help you make sure that your content is aligned with your overall hotel marketing strategy.

Increases visibility

When you post consistent, high-quality content on a regular basis, you will increase your visibility on social media. This will help you reach more potential guests and build brand awareness.

Drives traffic to your website

If you include your website links in your social media content, you can increase your website traffic. This can help you generate leads and bookings.

Engages your audience

When you share content that’s interesting and engaging, you’re engaging your audience. This means you’re building relationships with your audience and encouraging them to engage with your brand.

Helps you stay organized

You can also use a content calendar to keep track of your progress. This is especially useful if you have a lot of people working on social media.

Allows you to collaborate with others

A content calendar can make it easy to collaborate with other departments in your hotel, such as marketing, sales, and events. This can help you create more cohesive and effective social media campaigns.

Makes it easier to measure results

A hotel content calendar can help you track the results of your social media campaigns. This information can be used to improve your content and marketing strategy over time.

A social media content calendar is powerful tool for any hotel that wants to be successful on social media. It can help you save time, achieve your goals, increase visibility, drive traffic to your website, and engage your audience.

How to Create Social Media Content Calendar

Here are some extra benefits of using a social media content calendar for hotels:

Helps you stay on brand

When you have a content calendar, you can make sure that your posts are consistent with your brand voice and messaging. This will help you to create your brand trust and credibility with your audience.

Helps you stay up-to-date with industry trends

By regularly reviewing your content calendar, you can make sure that you are staying up-to-date with the latest trends in the hospitality industry. This will help you create content that is relevant and engaging to your audience.

Helps you measure your results

By tracking the business results of your social media campaigns, you can see what’s working well and what needs to be improved. This information can be used to optimize your content calendar and improve your overall social media marketing strategy.

If you are not still using a social media content calendar, I encourage you to start using one. It is a simple and effective way to improve your social media marketing efforts.

How to Make a Social Media Content Calendar for Hotels:

A social media content calendar is a valuable tool for hotels that want to improve their social media marketing. If you don’t how to create social media content calendar for hotels then follow the below guide steps by steps:

Start by defining your goals

What do you want to achieve with your social media marketing? Do you want to increase website traffic? Generate leads? Drive bookings? Once you know your goals, you can start to plan your content accordingly.

Audit your current social media presence

Take a look at your current social media accounts and see what kind of content you are already posting. What is working well? What could be improved?

Decide on your content categories

What kind of content do you want to post on social media? Some ideas for hotels include:

Behind-the-scenes photos and videos
Guest testimonials
Tips and tricks for travelers
Local events and attractions
Special offers and promotions
Employee spotlights
Hotel news and updates

Create a content calendar template

There are many free templates available online that can help you get started. Once you have a content calendar template, you can start filling in the dates, times, and content for your posts.

Fill in your hotel content calendar with post ideas

This is where the real creativity comes in. What kind of contents can you share that will engage your hotel audience and help you achieve your goals?

Schedule your posts in advance

Once you have your content calendar filled out, you can scheduling your posts in advance. This will help you ensure that you are posting consistent, high-quality content on a regular basis.

Review and update your content calendar regularly

Your social media goals and audience may change over time, so it is important to review your content calendar regularly and create adjustments as needed.

Here are some additional tips for creating a social media content calendar for hotels:

Use a variety of content formats

Don’t just post text-based content. Mix it up with photos, videos, infographics, and other formats to keep your audience engaged.

Optimize your content for each platform

Not all social media platforms are created equal. What works well on Facebook may not work as well on Instagram. Make sure to optimize your content for each platform so that it is seen and engaged with by your target audience.

Track your results and make adjustments

Use social media analytics tool to track the results of your social media campaigns. This information can be used to see what’s working well and what needs to be improved. You can then make adjustments to your content calendar accordingly.

By following these steps, you can create a powerful social media content calendar that will help you achieve your hotel marketing goals and reach more potential guests.

Step 1: Audit Your Social Channels and Content

Are you looking to improve your social media marketing? If so, it’s important to audit your social channels and content. This will help you identify what’s working, what’s not, and what you can do to improve.

Auditing your social channels and content is an important step in improving your social media marketing. By taking the time to audit your efforts, you can identify areas for improvement and make changes that will help you achieve your goals.

What are your current social media goals?

Are you want to increase website traffic, generate leads or drive bookings? Once you know your goals, you can start to audit your content to see how well it is aligned with those goals.

What kind of content are you currently posting?

Are you posting a variety of content formats, or are you mostly posting text-based content? Are you posting content that is relevant to your target audience?

How often are you posting?

Are you posting consistently, or are your posts sporadic? Are you posting at times when your target audience is most likely to be online?

How is your audience engaging with your content?

Are people liking, commenting, and sharing your hotel social media posts? Are you getting any new followers?

Once you have a good understanding of your current social media presence, you can start to make plans for improvement.

Here are some things you can do to improve your social media content:

Post more consistently. Try to post at least once a day, and more often if possible.
Post a variety of content formats. This will help keep your audience engaged.
Post content that is relevant to your hotel target audience. What are they interested in? What are their pain points?
Post at times when your target audience is most likely to be online. This will help ensure that your posts are seen by the most people.
Promote your social media channels. Share your links on your website and in your email signature.
Run social media contests and giveaways. This is a great way to generate excitement and engagement.

By following these tips, you can improve your social media content and achieve your hotel marketing goals.

Here are some additional questions you can ask yourself when auditing your social channels and content:

What are your most popular posts? What are your least popular posts?
What are the most engaging times to post? What are the least engaging times to post?
What kind of content do your followers like the most? What kind of content do they like the least?
What are your competitors doing well on social media? What can you learn from them?

By answering these questions, you can get a better understanding of what is working well on your social channels and what needs to be improved. This will help you create a hotel social media content calendar that is effective and engaging.

Step 2: Set Long- and Short-Term Goals

Do you want to achieve your goals? If so, it’s important to set both long-term and short-term goals. Long-term goals give you something to strive for, while short-term goals help you stay motivated and on track.

Setting long- and short-term goals is a great way to achieve your dreams. Here are some tips on how to set long- and short-term goals for your social media content calendar:

Start by defining your overall social media goals

What do you want to achieve with your social media marketing? Do you want to increase website traffics, generate leads or drive bookings?

Once you know your overall goals, you can start to set long-term goals

These goals should be specific, measurable, achievable, relevant, and time-bound. For example, you might set a long-term goal of increasing your website traffic by 10% in the next year.

Next, you can set short-term goals

These goals must be specific and measurable, and they should help you achieve your long-term goals. For example, you might set a short-term goal of posting 10 times per week on social media.

When setting your goals, it is important to be realistic

Don’t set goals that are too ambitious or too easy. You should also make sure that your goals are aligned with your overall business goals.

Here are few examples of long-term and short-term goals for a social media content calendar for a hotel:

Long-term goals

Increase website traffic by 10% in the next year.
Generate 100 leads per month from social media.
Drive 100 bookings per month from social media.

Short-term goals

Post 10 times per week on social media.
Create 20 new pieces of content per month.
Run 2 social media contests per month.

By setting both short-term and long-term objectives, you’ll be able to stay focused and inspired as you create your content calendar for social media. You’ll also be able to monitor your progress and make changes as necessary to ensure you’re on track.

Here are some additional tips for setting social media goals:

Make sure your goals are specific. What exactly do you want to achieve?
Make sure your goals are measurable. How will you track your progress?
Make sure your goals are achievable. Don’t set goals that are too ambitious or too easy.
Make sure your goals are relevant. Do they align with your overall business goals?
Make sure your goals are time-bound. When do you want to achieve your goals?

By following these tips, you can set social media goals that will help you achieve your marketing goals and reach more potential guests.

Step 3: Decide on Content Posts and Categories for Each Channel

Once you have set your social media goals, it’s time to decide on the types of content you will post and the categories for each channel. This will help you create a consistent and relevant content strategy that will resonate with your audience.

By deciding on content posts and categories for each channel, you can create a social media strategy that will help you reach your goals and connect with your audience.

Here are some examples of content posts and categories that you could use for a social media content calendar for a hotel:

Content Posts Examples

Behind-the-scenes photos and videos
Guest testimonials
Tips and tricks for travelers
Local events and attractions
Special offers and promotions
Employee spotlights
Hotel news and updates

Step 4: Create your Hotel social media content calendar using a template

Do you want to improve your hotel’s social media marketing? If so, creating a social media content calendar is a great place to start. A content calendar can help you stay organized, consistent, and on track with your social media marketing efforts.

There are many different ways to create a social media content calendar. One easy way is to use a template. There are many free and paid templates available online.

Here are some tips on how to create your Hotel social media content calendar using a template:

Start by finding a template that fits your needs. There are many free and paid templates available online.
Once you have a template, customize it to fit your brand and your goals. This includes adding your logo, your branding colors, and your content categories.
Start filling in the dates, times, and content for your posts. Be sure to post a variety of content formats and to schedule your posts in advance.
Share your hotel content calendar with your team so that everyone is on the same page. This will help your hotel business stay organized and ensure that your posts are consistent.
Track your results and make adjustments as needed. Keep an eye on which content is performing well and which content is not. This will help you optimize your hotel content calendar and improve your results over time.

Here are some additional tips for creating your social media content calendar:

Be realistic about how much time you have to dedicate to social media. Don’t try to create a content calendar that is too ambitious.
Be flexible and willing to make changes as needed. Your content calendar should be a living document that you can update as your needs change.
Have fun with it! Social media should be enjoyable, so don’t be afraid to add your own personality to your content calendar.

By following these tips, you can create a social media content calendar that will help you achieve your hotel marketing goals and reach more potential guests.

Step 5: Fill in Your Content Calendar with Post Ideas

Do you want to keep your social media content calendar fresh and engaging? If so, you need to come up with new post ideas on a regular basis.

Here are few tips on how to fill in your content calendar with post ideas for a hotel:

Start by brainstorming a list of potential content ideas. What kind of content would be interesting and engaging for your target audience?
Once you have a list of ideas, start to categorize them. This will help you organize your content and make it easier to plan your posts.
Consider the different social media platforms when choosing content. Not all platforms are created equal, so you need to tailor your content to each platform. For example, you might post more photos and videos on Instagram, and more text-based content on Facebook.
Make sure your content is consistent with your brand voice and messaging. Your social media content should reflect the personality of your hotel.
Track your results and make adjustments as needed. Keep an eye on which content is performing well and which content is not. This will help you optimize your social content calendar and improve your results over time.

Here are some examples of post ideas that you could use for a social media content calendar for a hotel:

Behind-the-scenes photos and videos

Give your followers a peek into your hotel’s day-to-day operations.
Show off your hotel’s staff and their hard work.
Share footage of your hotel’s amenities and facilities.

Guest testimonials

Ask your guests to share their experiences with your hotel.
Feature positive reviews on your social media channels.
Highlight the benefits of staying at your hotel.

Tips and tricks for travelers

Share advice on how to get the most out of your stay at your hotel.
Offer tips on where to eat, drink, and explore in the surrounding area.
Give advice on how to pack for your trip.

Local events and attractions

Promote events and attractions that are happening in the area around your hotel.
Share information about local restaurants, shops, and museums.
Highlight the best things to do in the area.

Special offers and promotions

Announce special offers and promotions that you are running.
Offer discounts to your followers.
Promote your hotel’s loyalty program.

Employee spotlights

Feature your hotel’s staff members and their stories.
Share their expertise and insights.
Highlight their contributions to your hotel.

Hotel news and updates

Share news about your hotel, such as new amenities, upcoming events, or changes to your rates.
Keep your followers informed about what’s happening at your hotel.
Build excitement and anticipation for upcoming events.

By following these tips, you can fill in your content calendar with post ideas that will engage your hotel target audience and help you achieve your marketing goals.

Tips for using your social media content calendar effectively:

Do you have a social media content calendar? If so, are you using it effectively? Here are a few tips to help you get the most out of your content calendar:

Be consistent. Post regular basis on your social media channels to keep your audience engaged.
Be creative. Don’t be hesitate to experiment with different types of engaging content to see what works best for your audience.
Be social. Respond to any comments and questions from your followers to build relationships.
Be trackable. Use analytics tools to track the performances of your social media content and make adjustments as needed.

By following these tips and using these examples, you can create a powerful social media content calendar that will help you achieve your hotel marketing goals and reach more potential guests.

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In Conclusion

A social media content calendar for hotels is a organized and valuable tool for any hotel business that wants to be successful on social media. By following these tips, you can create a successful content calendar that will help you very much to achieve your hospitality business marketing goals and reach more potential guests. I hope this helps!

If you have any questions, please feel free ask me at eliashaider24@gmail.com