Top 5 Latest Trends in Social Media

Elias Haider
13 min readOct 31, 2023

Social media is constantly evolving, with new trends emerging all the time. As a business owner, it’s important to stay up-to-date on the latest trends so that you can reach your target audience and achieve your marketing goals.

In this blog post, we will explore the latest trends in social media and discuss how businesses can leverage them to reach their target audience.

latest trends in social media

Social media is a powerful tool for businesses of all sizes. It allows you to connect with your target audience, build relationships, and promote your products and services.

However, with so many social media platforms and trends to keep track of, it can be difficult to know where to start.

That’s why we’ve put together this blog post to help you understand the latest trends in social media and how to use them to your advantage.

In this blog post, we will explore the following latest trends in social media:

  • Short-form video
  • Social commerce
  • Micro-influencers
  • Authenticity
  • Community building

We will also discuss how businesses can leverage these trends to reach their target audience and achieve their marketing goals.

Trend #1: Short-form video

Short-form video platforms like TikTok and Instagram Reels have become incredibly popular in recent years. In fact, TikTok is now the most downloaded app in the world, with over 1.5 billion active users. Instagram Reels is also growing rapidly, with over 500 million active users.

Short-form video
Photo by Aditya Chinchure on Unsplash

There are a few reasons why short-form video is so popular. First, it’s a great way to consume content quickly and easily. Second, short-form video platforms are incredibly engaging, with algorithms that keep users scrolling for hours on end. Third, short-form video is a creative platform that allows users to express themselves in unique and interesting ways.

Businesses can leverage the short-form video trend by creating engaging short-form video content that tells a story or promotes their products or services. Here are a few tips:

  • Keep your videos short and to the point. TikTok videos are limited to 60 seconds, while Instagram Reels videos can be up to 90 seconds long. Aim to create videos that are 15–30 seconds long, or even shorter if possible.
  • Use high-quality visuals. Short-form video is all about visuals, so make sure your videos are well-shot and edited. You don’t need expensive equipment, but you should use good lighting and framing.
  • Tell a story. People are more likely to watch and engage with videos that tell a story. Your story could be about your brand, your products or services, or your customers.
  • Use popular hashtags and challenges. Hashtags and challenges are a great way to get your videos seen by more people. When you use relevant hashtags, your videos will show up in the search results for those hashtags. Challenges are fun and engaging activities that users can participate in.
  • Partner with micro-influencers. Micro-influencers are social media users with a smaller but more engaged following. Businesses can partner with micro-influencers to create and promote short-form video content to a targeted audience.

Here are a few examples of how businesses are using short-form video to reach their target audience:

  • Dyson: Dyson uses TikTok to create educational and entertaining videos about its products. For example, one recent video shows how to use a Dyson vacuum cleaner to clean a pet bed.
  • Nike: Nike uses TikTok to showcase its latest sneaker releases and to promote its athletes. For example, one recent video shows NBA superstar LeBron James training in Nike shoes.
  • Starbucks: Starbucks uses TikTok to create behind-the-scenes videos and to promote its new drinks and food items. For example, one recent video shows how to make a Starbucks pumpkin spice latte at home.

Short-form video is a powerful tool that businesses can use to reach their target audience, build relationships, and promote their products or services. By following the tips above, businesses can create engaging short-form video content that will capture the attention of viewers.

Trend #2: Social commerce

Social commerce is the act of buying and selling products or services directly through social media platforms. This trend is on the rise, with more and more people shopping on social media. In fact, a recent study by Hootsuite found that 57% of social media users have made a purchase directly through a social media platform.

Social commerce
Photo by Headway on Unsplash

There are a few reasons why social commerce is so popular. First, it’s incredibly convenient. Shoppers can browse and purchase products without ever having to leave their social media app. Second, social commerce platforms offer a variety of features that make the shopping experience more engaging and interactive. For example, shoppers can read reviews from other customers, watch product demonstrations, and even chat with sellers in real time. Third, social commerce platforms are a great way to discover new products and brands. Shoppers can see what their friends and followers are buying and liking, and they can also follow their favorite brands to stay up-to-date on new products and promotions.

Businesses can leverage the social commerce trend by making it easy for customers to shop on their social media pages. This can be done by using features like shoppable posts and in-app checkout.

Shoppable posts

Shoppable posts are social media posts that allow users to click on a product tag and be taken directly to the product page on the seller’s website. This makes it incredibly easy for shoppers to purchase products they see on social media.

To create a shoppable post, businesses need to add product tags to their social media posts. Product tags can be added to images and videos. When a user clicks on a product tag, they will be taken to the product page on the seller’s website.

In-app checkout

In-app checkout is a feature that allows shoppers to purchase products directly through a social media app. This eliminates the need for shoppers to leave the social media app and go to the seller’s website to checkout.

To offer in-app checkout, businesses need to partner with a payment processor. Once they have partnered with a payment processor, businesses can enable in-app checkout on their social media pages.

Here are a few tips for businesses that want to leverage the social commerce trend:

  • Use high-quality images and videos. Social commerce is all about visuals, so make sure your images and videos are well-shot and edited.
  • Write engaging descriptions. Your product descriptions should be clear, concise, and informative. They should also be persuasive and encourage shoppers to purchase your products.
  • Use relevant hashtags. Hashtags are a great way to get your products seen by more people. When you use relevant hashtags, your products will show up in the search results for those hashtags.
  • Run social media contests and giveaways. This is a great way to generate excitement and interest in your products and brand.
  • Partner with social media influencers. Social media influencers have a large and engaged following. By partnering with social media influencers, you can reach a wider audience and promote your products to their followers.

Social commerce is a growing trend that businesses can use to reach their target audience, increase sales, and build relationships with their customers. By following the tips above, businesses can create a successful social commerce strategy.

Trend#3: Micro-influencers

Micro-influencers are social media users with a smaller but more engaged following. They typically have between 1,000 and 100,000 followers, and they are often considered to be more authentic and relatable than macro-influencers (those with more than 100,000 followers).

Micro-influencers
Photo by Malte Helmhold on Unsplash

Micro-influencers can be a valuable asset for businesses of all sizes. They can help brands reach a targeted audience, build awareness for their products or services, and generate leads.

Here are some of the benefits of working with micro-influencers:

  • They are more authentic and relatable. Micro-influencers are more likely to connect with their followers on a personal level, which can make their endorsements more credible.
  • They have a more engaged following. Micro-influencers’ followers are more likely to interact with their content, which can lead to increased brand awareness and engagement.
  • They are more affordable. Micro-influencers typically charge less than macro-influencers, making them a more cost-effective way to reach a targeted audience.

If you’re considering working with a micro-influencer, there are a few things you should keep in mind:

  • Do your research. Before you reach out to a micro-influencer, take some time to research their audience and their content. Make sure that they are a good fit for your brand and that their followers are likely to be interested in what you have to offer.
  • Be clear about your goals. What do you hope to achieve by working with a micro-influencer? Do you want to generate leads, increase brand awareness, or simply build a relationship with your target audience? Once you know your goals, you can start to develop a strategy for working with micro-influencers.
  • Set realistic expectations. Micro-influencers are not going to deliver the same results as macro-influencers. They have smaller followings and less reach, so you shouldn’t expect them to generate a huge amount of traffic or sales.

If you’re willing to put in the time and effort, working with micro-influencers can be a great way to reach your marketing goals. They are a cost-effective way to connect with a targeted audience and build brand awareness.

Trend #4: Authenticity

Users are increasingly looking for authentic content on social media. This means that businesses need to be genuine and transparent in their interactions with their followers. Businesses can leverage this trend by creating content that is relatable and authentic. This could involve sharing behind-the-scenes photos and videos, or talking about the values and mission of your company.

Authenticity
Photo by Caroline Hernandez on Unsplash

Authenticity is important on social media because it builds trust with your followers. When people feel like they can trust you, they are more likely to engage with your content and even purchase your products or services.

Here are a few tips for creating authentic content on social media:

  • Be yourself. Don’t try to be someone you’re not. People can spot a fake from a mile away.
  • Be honest and transparent. Don’t sugarcoat things or try to hide your flaws. People appreciate honesty and transparency.
  • Be relatable. Share your own experiences and stories. This will help people connect with you on a personal level.
  • Be passionate about your brand. If you’re not passionate about your brand, it will show. Talk about the things you love about your business and your products or services.

Here are a few examples of how businesses are using authenticity to connect with their followers on social media:

  • Patagonia: Patagonia is a clothing company that is known for its commitment to sustainability and environmental activism. On social media, Patagonia shares photos and videos of its employees working in the field, as well as behind-the-scenes looks at its manufacturing process. Patagonia also uses its social media platform to speak out about important environmental issues.
  • Ben & Jerry’s: Ben & Jerry’s is an ice cream company that is known for its quirky and fun personality. On social media, Ben & Jerry’s shares funny memes, behind-the-scenes photos and videos, and its employees’ favorite ice cream recipes. Ben & Jerry’s also uses its social media platform to promote social justice causes.
  • Glossier: Glossier is a beauty company that is known for its minimalist aesthetic and its focus on natural ingredients. On social media, Glossier shares unfiltered photos and videos of its products being used by real people. Glossier also uses its social media platform to educate its followers about skincare and makeup.

By creating authentic content, businesses can build trust with their followers, connect with them on a personal level, and generate positive brand awareness.

Here are some additional tips for leveraging the authenticity trend:

  • Use user-generated content. User-generated content is content that is created by your followers, such as photos, videos, and reviews. Sharing user-generated content shows your followers that you value their feedback and that you are part of a community.
  • Respond to comments and messages. When your followers comment on your posts or send you messages, take the time to respond. This shows your followers that you care about what they have to say and that you are engaged with your community.
  • Be yourself. Don’t try to be someone you’re not. People can spot a fake from a mile away. Be yourself and let your personality shine through in your content.

By following these tips, businesses can create authentic content that will resonate with their followers and help them achieve their marketing goals.

Trend #5: Community Building

Social media is a great way to build communities around your brand. Businesses can do this by creating engaging content, hosting contests and giveaways, and interacting with their followers.

Community Building
Photo by tribesh kayastha on Unsplash

Here are some tips on how businesses can leverage the community building trend:

  • Create a social media group where your followers can connect with each other and with your brand. This can be a Facebook group, LinkedIn group, or even a subreddit. Having a dedicated space where your followers can connect with each other and with your brand will help to build a stronger sense of community.
  • Host regular live streams and Q&A sessions to interact with your followers in real time. This is a great way to answer their questions, get feedback on your products or services, and simply get to know them better. Live streams and Q&A sessions also help to create a more personal connection between your brand and your followers.
  • Run social media contests and giveaways to generate excitement and interest in your community. This is a great way to reward your followers for their engagement and to attract new followers. Be sure to choose prizes that your followers are likely to be interested in, and make sure to promote your contests and giveaways well in advance.

In addition to the above tips, businesses can also leverage the community building trend by:

  • Partnering with influencers in your niche. Influencers have a large and engaged following, so partnering with them is a great way to reach a wider audience and build your community. When partnering with influencers, be sure to choose influencers who have a similar target audience to your brand.
  • Creating exclusive content for your community members. This could include behind-the-scenes content, early access to new products or services, or discounts and special offers. Creating exclusive content for your community members will make them feel valued and appreciated, and it will encourage them to stay engaged with your brand.
  • Encouraging your community members to share their own stories and experiences. This is a great way to get to know your community members better and to create a more authentic and engaging brand experience. You can encourage your community members to share their stories and experiences by running social media contests and giveaways, hosting live streams and Q&A sessions, and creating dedicated spaces on your social media pages where they can share their content.

By following these tips, businesses can leverage the community building trend to build stronger relationships with their customers, increase brand loyalty, and grow their business.

Here are some examples of businesses that are successfully leveraging the community building trend:

  • Nike: Nike has a strong online community on social media. Nike’s social media pages are full of engaging content, such as motivational quotes, workout videos, and athlete profiles. Nike also hosts regular live streams and Q&A sessions with its athletes.
  • Starbucks: Starbucks has a dedicated social media community called the Starbucks Rewards program. Starbucks Rewards members earn points for every purchase they make at Starbucks. These points can be redeemed for free drinks, food, and merchandise. Starbucks Rewards members also have access to exclusive content and offers.
  • Apple: Apple has a strong online community of developers and tech enthusiasts. Apple’s developer forum is a place where developers can ask questions, get help with their code, and share their own projects. Apple also hosts regular conferences and events for developers.

These businesses have all successfully leveraged the community building trend to build stronger relationships with their customers, increase brand loyalty, and grow their businesses.

End The End — The latest trends in social media

Social media is constantly evolving, and businesses need to stay up-to-date on the latest trends in order to reach their target audience and achieve their marketing goals.

The five trends discussed in this blog post are:

  1. Short-form video
  2. Social commerce
  3. Micro-influencers
  4. Authenticity
  5. Community building

By incorporating these trends into their social media strategy, businesses can reach a wider audience, engage with their followers in more meaningful ways, and build stronger relationships with their customers.

Here are some additional tips for businesses that are looking to leverage the latest trends in social media:

  • Experiment with different platforms and content formats. There is no one-size-fits-all approach to social media marketing. What works for one business may not work for another. It is important to experiment with different platforms and content formats to see what resonates best with your target audience.
  • Be consistent with your posting schedule. The key to success on social media is consistency. Aim to post new content on a regular basis, whether that is daily, weekly, or even monthly.
  • Interact with your followers. Social media is a two-way street. Don’t just post content and then disappear. Take the time to respond to comments and messages, and participate in conversations.
  • Use analytics to track your progress. It is important to track your progress on social media so that you can see what is working and what is not. Most social media platforms offer analytics tools that you can use to track your reach, engagement, and other important metrics.

By following these tips, businesses can use social media to achieve their marketing goals and grow their business.

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Elias Haider

Hi! This is Elias Haider, Certified SEO & Digital Marketing Specialist (Google & Hubspot). Love to travel and Writing. Know More: https://seostools.com/