Top 10 Values You Can’t Ignore About Video Marketing
Is video marketing trending? Definitely! This can be seen anytime on corporate websites, video sharing sites, social media, a dazzling array of brand ads, product videos, conference videos, executive interviews, etc. If you have a long way to go before you start your video marketing plan. At first, explain your marketing team, your business partners, your customers, your boss, and even yourself. Why do you want to make a video? What value does it bring?
Let the number say I believe the following 10 points can effectively help you solve your confusion and become a successful video marketing “lobbyist”.
1. Your Visitor is Watching the Video
- Almost 5 billion videos are watched on YouTube every single day, and YouTube is the world’s second-largest search engine after its parent company Google. 78% of people watch videos at least once a week; 55% watch videos every day.
It is no exaggeration to say that almost everyone is watching the video. So you have to take action, shoot commercials, promotional videos, brand activities, make a series of short films, build podcasts, and shoot funny viral videos: put “cats” in front of the camera and watch them play around… All styles and forms are feasible, as long as it can reach your target audience most effectively.
2. Competitors are Making Videos
- 81% of senior marketing executives have applied video to marketing activities, increasing 11%-20% over 2011-2019.
I think in the next five years, online video marketing and delivery costs will account for 1/3 of all online advertising costs.
Videos provide fair competition opportunities for various brands, products, and institutions. Companies with larger scales and higher brand awareness tend to have more ample funds and more substantial media purchasing power, so they still have an advantage in video marketing. Tell your boss that you are in a “Cold War” crisis. Your most hated competitor has already thrown you off in video marketing. You must react quickly and keep up with the times before it is too late. It cannot fight financial resources, can be compared with creativity, and accurate positioning can help you better reach your target audience.
3. Video is More Powerful for the Search Engine Optimization
You Know! About 70% of Google’s top 100 search results in 2012 were video content.
How do users find your products and services? Online search is one of the most popular ways. Social media will affect Google search results and an important entry point for your official website, mini-site, and promotional pages. As the world’s second-largest search engine, YouTube allows videos to rank higher in Google search results.
4. Video Sharing is Convenient and Frequent Can Realize Instant Feedback and Interaction
- The total duration of playing YouTube videos on Facebook every day exceeds 500 years (approximately 260 million minutes).
- More than 30,000 YouTube videos are shared on the Twitter every minute.
Social media has long occupied an important part of our daily lives, and video is critical for us to participate in social media network interaction and sharing. Make your videos as exciting and shareable as possible, and then spread them widely on social networking sites. The audience’s immediate feedback and interaction on the video can help you further understand the sharer’s information and accurately locate it based on their comments and needs.
5. Entertaining, Preaching, Inspiring-Video Can Do It
- More than 60% of consumers spend at least 2 minutes watching instructional videos of products they plan to buy. (Data source: MarketingCharts.com)
The word “moving picture” itself has a dual meaning: moving pictures/moving pictures. Compared with photos, text, and audio, video can cause emotional reactions, make people hold their stomachs, make people cry, or make people think deeply. Video can help you tell the story of your brand or product, connect the audience emotionally, and increase customer stickiness.
6. Video Effects are Quantifiable
Video measurement and analysis tools can measure how successful your videos are, and help you, your boss, and partners to determine which videos and the social media dynamics they trigger can directly lead to an increase in sales, thereby improving your marketing. The activity leads in the right direction.
7. Videos have a Longer Lifespan
The “live” time of a video on the Internet and search engine results is very long unless there is an explicit instruction to remove it. You may need to buy media to promote the video, but it is not like a TV commercial that will stop broadcasting if you don’t pay for it. The long “lifetime” of the video enables it to bring long-term benefits, saving you every measurement — expenses on the unit.
8. Watch the video” and “purchase product” is only one step away
- 34% of clothing shoppers are more likely to make direct purchases after watching online video advertisements; in contrast, only 16% of them are buying after watching TV advertisements.
If consumers see a TV advertisement, they must rely on the phone or computer to purchase the products they need and not easily “click to buy”. However, you can display the product purchase link on the video description column, the surrounding text of the video frame, the banner, or the overlay of the video playback window so that the audience can click to buy the product directly.
9. “Sell” Products with Videos
- Compared with shoppers who have not watched the video, shoppers who have watched the product video are 174% more likely to buy the product than the latter.
Many so-called “video marketing experts” are wasting customers’ money and time. The videos they make for their customers are either too dull or not comfortable for audiences to share. The content is too vague to stimulate audience consumption effectively. You must explain clearly to your boss and partners that the ultimate purpose of the video is to “sell” your products and services, not just to entertain the public. Video marketing should have clear goals and a way to stimulate purchases so that consumers know what they should buy and can make purchases easily.
10. Mobile Users are Also Watching Videos
- Online video now accounts for 50.80% of mobile Internet traffic, of which up to 69% comes from fixed networks.
The 30-second mobile video has a viewing completion rate of 88.3%; that is, the audience can watch 26.5 seconds of it on average.
- More than 85% of marketers said they would increase their mobile advertising budget shortly.
Nowadays, people are used to shooting and watching videos with their mobile phones, and there are always specific topics that interest them. Mobile video can “place” your brand or product in the palm of the audience, let them know what you want to convey, and ultimately facilitate “one-click ordering”.
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