How to Write Catchy Headlines with ChatGPT That Go Viral

I used to hate writing headlines. No joke — I’d spend more time writing the title of my blog than the actual post. I’d sit there staring at the screen like, “Why does everything I write sound like a 5th-grade essay title?”

And it wasn’t just me. A friend of mine runs a newsletter with 10,000+ subscribers, and she told me the headline alone can swing her open rate by 30%. That’s wild.

That’s when I realized: if your headline sucks, it doesn’t matter how brilliant the content is — nobody’s gonna click. People are just scrolling, swiping, skipping. Your headline is your one shot to stop them.

Then I started messing with ChatGPT. And man, that changed the game. But here’s the thing — you can’t just type “write a good headline” and expect gold. You’ve gotta guide it with the right prompts, formulas, and tone. It’s like cooking with a pro chef… if you bring bland ingredients, you’ll still get bland food.

In this post, I’ll show you how I use ChatGPT to craft punchy, curiosity-filled, click-worthy headlines — without sounding spammy or fake. I’ll also share a few headline formulas that work every single time, plus the exact prompts I feed into ChatGPT to brainstorm titles for blogs, emails, YouTube, and more.